I’ve no interest in trawling through the movies on Netflix and Amazon Prime. It offered something no one else was at an affordable price: specificity.
Lovefilm closing doesn’t feel like a step forwards. They didn’t mention the fact that they had included their own streaming service in the Lovefilm subscription when they bought the company in 2011, thereby cannibalising it from within. “Over the last few years we’ve seen a decreasing demand for DVD and Blu-ray rental as customers increasingly move to streaming,” Amazon said in a statement. “Why not get them to send you MiniDiscs via smoke signal?” When a product prompts open mockery, its days are likely numbered. “Why stop there?” one asked recently, as they all laughed at how old-fashioned I was. My pile of Lovefilm envelopes recently became a running joke among my friends. But there were a hardy few of us who stuck with it throughout. Chances are that you stopped a few years back and only realised it still existed when you read that it was being discontinued. At some point in the past you probably used Lovefilm or a service like it.
This morning Lovefilm finally announced that, after 15 years, it was closing down its postal DVD service.
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